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Title
Text copied to clipboard!Fashion Brand Manager
Description
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We are looking for a Fashion Brand Manager to lead the strategic development and execution of brand initiatives for our fashion label. This role is responsible for shaping the brand identity, increasing brand awareness, and ensuring consistency across all marketing and communication channels. The ideal candidate will have a strong background in fashion marketing, brand strategy, and consumer engagement.
As a Fashion Brand Manager, you will collaborate with cross-functional teams including design, merchandising, sales, and digital marketing to create compelling brand stories and campaigns that resonate with our target audience. You will analyze market trends, monitor competitor activity, and use consumer insights to inform brand positioning and messaging.
You will also be responsible for managing the brand calendar, overseeing photo shoots, coordinating product launches, and ensuring that all brand touchpoints reflect the company’s vision and values. A key part of your role will be to maintain a consistent brand voice across all platforms, including social media, e-commerce, retail, and print.
To succeed in this role, you must be a creative thinker with excellent communication and project management skills. You should be passionate about fashion, have a keen eye for aesthetics, and be able to translate brand strategy into innovative marketing campaigns that drive engagement and sales.
This is an exciting opportunity for a dynamic and experienced brand professional to make a significant impact in a fast-paced and creative environment.
Responsibilities
Text copied to clipboard!- Develop and implement brand strategies and marketing plans
- Ensure brand consistency across all channels and materials
- Collaborate with design and product teams to align branding with collections
- Manage brand campaigns, including photo shoots and advertising
- Analyze market trends and consumer behavior to inform strategy
- Oversee social media and digital marketing initiatives
- Coordinate product launches and promotional events
- Monitor brand performance and adjust strategies as needed
- Build relationships with media, influencers, and industry partners
- Manage budgets and report on campaign ROI
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Fashion, or related field
- 5+ years of experience in brand management, preferably in fashion
- Strong understanding of fashion industry trends and consumer behavior
- Excellent communication and interpersonal skills
- Proven ability to lead cross-functional teams
- Creative mindset with strong visual and aesthetic sensibility
- Experience with digital marketing and social media platforms
- Strong project management and organizational skills
- Ability to work in a fast-paced, deadline-driven environment
- Proficiency in Microsoft Office and Adobe Creative Suite
Potential interview questions
Text copied to clipboard!- What experience do you have in fashion brand management?
- Can you describe a successful brand campaign you led?
- How do you ensure brand consistency across multiple channels?
- What tools do you use to analyze market trends and consumer insights?
- How do you collaborate with design and product teams?
- What is your approach to managing a brand budget?
- How do you measure the success of a branding initiative?
- Describe a time you had to reposition a brand. What was the outcome?
- How do you stay updated on fashion and marketing trends?
- What role does storytelling play in your branding strategy?
